OUR STORY

We were born from the dream of courageous entrepreneurs with a strong sensitivity toward the environment and natural nutrition, who believed in organic products when few understood their meaning.

Over the years, the company has evolved and specialized in the healthy and free-from nutrition sector, becoming a leading reference in the Italian nutrition landscape and standing out for its innovative capabilities. This has led to the creation of healthy, cutting-edge, and surprisingly delicious products that meet market trends, always with a focus on well-being and taste, catering to every dietary need and lifestyle.

1978

1978

Probios was born in Firenze.

1978
1980

1980

Probios-branded products were introduced to the market for the first time as the pioneering organic and macrobiotic products in Italy.

1980
1997

1997

Probios created the first organic and gluten-free cookies on the market.

1997
2004

2004

Probios wins the Food Innovation Award at Biofach, Nuremberg (DE), with the first vegan rice-based mayonnaise. It is the first Italian company to receive this recognition.

2004
2005

2005

Probios gluten-free products are reimbursable through the National Health System.

2005
2005

2005

Probios acquires a stake in Il Nutrimento, a company specialized in the production of sauces, dressings, and preserves.

2005
2010

2010

Probios reaches the shelves of the large-scale retail distribution (GDO). Three years later, it enters pharmacies.

2010
2016

2016

The new Probios headquarters in Calenzano (FI) is inaugurated. A place that reflects the company’s values: from the photovoltaic system to the focus on employee well-being, thanks to the organic canteen and gym.

2016
2020

2020

The No Added Sugar and Protein lines are launched, both 100% organic.

2020
2021

2021

Probios becomes a Benefit Corporation.

2021
2022

2022

The Nickel-Free 100% organic Tomato line is launched, the first of its kind on the market.

2022
2023

2023

The 100% organic Keto Friendly line is launched, the first of its kind on the market.

2023
2024

2024

Probios acquires 100% of BiotoBio and all its owned brands (Baule Volante, Fior di Loto, Finestra sul Cielo, ViviBio).

2024
2024

2024

New graphic identity for Probios with a new logo and new packaging design to better highlight the quality of its offerings.

2024
2024

2024

Probios acquires a stake in BMS Organic, a company specializing in the processing and packaging of organic raw materials.

2024