Search for an article

Florence Celebrates San Giovanni!

In this important date the tuscan company celebrates its relationship with the territory.

On the 24th June the whole city celebrates its patron, San Giovanni Battista, considered the symbol of moral virtues and political fairness. An important appointment for everyone in Florence, and also an event that every years attracted many tourists and visitors thanks to its rich program of events.

Every year, in occasion of this celebration, the city livens up thanks to many cultural and folcloristic events: in the morning, a parade goes through the main streets, to remember the glorious past of the Republic of Florence, the parade ends with the last match of the Calcio Storico, that many people describe as the root of modern football, and that originated during the spanish siege of Florence by Charles V; in the evening, instead, the sky full of colors, thanks to the famous fireworks “i fochi di San Giovanni” as people from Florence is used to  call them.

Also Probios, with its heart in Florence, and italian leader in the distribution organic vegetarian food, will happily celebrate this day. The Group, which is really connected to the territory, produces in fact, the brand Natura Toscana, a wide rande of organic products esigned to bring the consumer on a journey among the flavors of the region. With this project, Probios wishes to  increase the organic cultivations in Tuscany, where organic is already expanding a lot, to guarantee the traceability of every product and support the farmers that safeguard the biodiversity of the territory.