The web is the most important and immediate source of information available to anyone, usable anywhere and at any time; however, this does not mean that everything we read coincides with the truth.
Indeed, one of the most discussed questions regarding the news circulating on the network is that concerning to so-called 'fake news', or 'false information' often able to misinform and divert the consumer and that, unfortunately, do not even spare the food industry.
Food has always been one of the main components of everyday life and the data collected by the Food Observatory, presented at Cibus 2018 less than a month ago, show a significant increase in the search for quality information by the consumers before the purchase decision. Obviously, most of this information is searched on the online search engines and the most active in this context are exactly the Millennials, who are more and more passionate and in line with the current food trends. Social media, in particular, play a fundamental role in the provision of advice and food styles that, however - not deriving from experts in the field, do not guarantee correct information based on scientific or medical foundations; yet it is precisely here that most young people absorb news that they then tend to apply in their daily life.
With this in mind originates the need to make our consumers more aware of these issues, underlining the importance of relying on reliable and certain sources or experts, because - for us at Probios - attention to wellbeing and to the ingredients we bring on the table are essential values.