We’re excited to share some news that fill us with pride: starting today, we’ll be partnering with Giorgia Collomb, one of the brightest rising stars in Italian skiing. This collaboration is the result of a natural connection between two worlds, sports and mindful nutrition, that now more than ever speak the same language.
At Probios, we’ve been committed to promoting healthy, tasty, and inclusive food for over 45 years. Supporting a young athlete like Giorgia means taking our mission to new heights, literally. Our logo will accompany her on slopes around the world, featured on her helmet and official caps, but more importantly, we’ll be by her side every day, providing products designed to support wellness and performance.
Born in 2006 and hailing from the Aosta Valley, Giorgia has already captured the attention of the skiing world with outstanding results: three medals at the Gangwon 2024 Winter Youth Olympic Games, gold in giant slalom at the Junior World Championships in Tarvisio, and a recent victory in the team event at the senior World Championships in Saalbach. Her career is just beginning, but her talent, dedication, and commitment to wellness make her a perfect example of the lifestyle we promote every day.
“Our collaboration with Giorgia Collomb was a natural choice for us,” said our CEO, Renato Calabrese. “Her approach to nutrition, her dedication, and her vision of sport fully reflect the values of our brand. We are confident she will represent Probios at its best in the sports world, as a symbol of authentic and sustainable well-being.”
With this three-year partnership, we’ll continue to support Giorgia not only during competitions but also throughout her daily training. From our Protein line for those seeking the right protein intake, to our Keto-friendly, No Added Sugar, and Gluten-Free products, our range is designed for an active, balanced, and mindful lifestyle.
This collaboration with Giorgia is part of a broader journey that already sees us partnering with major sports organizations like ACF Fiorentina and Savino Del Bene Volley, two Italian excellences that, like us, believe in 360-degree wellness.
With Giorgia, we begin a new chapter filled with commitment, energy, and shared vision. Because we believe that wellness starts with the choices we make every day—even in sports.
